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International Journal of Diverse Discourses

Social Media Activism and Sloganeering in Nigeria: Examining the Socio-Political Contexts in the ”No Gree for Anybody” Mantra

Author(s): Uduak Udoudom, Ubong Andem Obong, Samuel Etifit, Etimbuk Idiong

Publication Date: June 29, 2024


Abstract


This qualitative study examines the socio-political contexts surrounding the "No Gree for Anybody" mantra and its perceived role in social media activism in Nigeria. The study employed the integrative literature review design where extant literature were sourced from requisite databases (GoogleScholar, CORE, Academia, and Scopus) and analyzed using a thematic analytical approach. The major objectives of the study were to assess the perceived impact and effectiveness of the "No Gree for Anybody" mantra in Nigeria; examine the potential limitations, challenges, and critiques associated with the use of the "No Gree for Anybody" mantra in Nigeria; and to demystify the frames and framing typologies associated with "No Gree for Anybody" Mantra. The theoretical foothold of the study was anchored on The Participatory Culture Theory and The Framing Theory. Major results in the study suggest that the "No Gree for Anybody" mantra has proven instrumental in shaping narratives, amplifying marginalized voices, and challenging the status quo, serving as a rallying cry for those demanding accountability, transparency, and meaningful change. While the reception and impact of the mantra have been diverse, with varying interpretations and appropriations by different stakeholders, the study has underscored its enduring power as a symbol of resistance and empowerment. Nevertheless, potential limitations, such as linguistic diversity, cultural appropriation, and the risk of diluting the original message and intent, must be carefully considered and addressed.



International Journal of Diverse Discourses


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